Social reach enables you to target known home sellers across multiple campaigns on facebook, google, instagram, you tube and more. Create more opportunities to see at key points within the home selling cycle. We identify home movers online ID’s and enable you to target them online guaranteeing you are spending your social budget only on people who are actually in the market for your product.
Every time you spend with Google or Facebook the upsell is there for “similar audience” or “lookalike audience”. In plain English this is them saying look like you would be similar to someone who you know is selling a house. Its a 20/1 guess.
On average 4 to 5% of the UK population is selling their house at any one time. This means that if you take a “lookalike” audience and market in the hopes of finding a home seller you will be wrong 95% of the time. With social reach we are able to match 9 out of 10 sellers to their social accounts. Our audience is 20X more likely than the UK average to be selling their home
If you are spending money buying people who like your audience test it against reach.We can guarantee you a better return than your current audiences.
Propalt has the largest collection of consumer data for people moving home in the UK. This means that we are able to match a much higher rate of movers with Google and Facebook. Usually with an audience upload you will match 29-62% of people against their google profile. Because we have 121 key personal identifiers we’re able to attain a match rate of 87%. We believe that this is amongst the highest available in the UK.
Audiences degrade over time as houses sell, so new audiences will replace it as more people put their home on the market. We constantly keep audiences updated so that you are not wasting your spend. We will update each month, which means removing those that have sold and replacing them with instructions new to market.
You can select from 50 filters including geographical areas, age, marriage status, time on market, sold subject to contract and many more. Being able to segment at this level will ensure laser focus on your market.
We can also help locate what else your customers will do to help provide rich insights in their purchasing decisions. As an example, our audience is 20x more likely to move house than the Uk average as you would expect, but also 12x more likely to buy a jaguar