:Persona

Why guess at your audience? Maximise your return & minimise your risk. We’re able to target 9/10 home movers online. You can expect 20x more engagement with homeowner & homemoving audiences.

What is it?

Social reach enables you to target known home sellers across multiple campaigns on facebook, google, instagram, you tube and more. Create more opportunities to see at key points within the home selling cycle. We identify home movers online ID’s and enable you to target them online guaranteeing you are spending your social budget only on people who are actually in the market for your product.

How does it work?

Every time you spend with Google or Facebook the upsell is there for “similar audience” or “lookalike audience”. In plain English this is them saying look like you would be similar to someone who you know is selling a house. Its a 20/1 guess.

On average 4 to 5% of the UK population is selling their house at any one time. This means that if you take a “lookalike” audience and market in the hopes of finding a home seller you will be wrong 95% of the time. With social reach we are able to match 9 out of 10 sellers to their social accounts. Our audience is 20X more likely than the UK average to be selling their home

What does it mean for you?

If you are spending money buying people who like your audience test it against reach.We can guarantee you a better return than your current audiences.

“Using Reach we were able to cut our spend on social in half. As we know the audience is currently selling their houses we didn’t need to waste money targeting lookalike audiences. Its like using a sniper rifle instead of a shotgun. We upped the spend sagainst this audeince and generated a better return" - Morzuo