We will cross reference your data against the latest home moving data files, comparing opt ins, sold data and more. This will enable you to cleanse ‘gone-away’ and deceased records. It is estimated that up to 7% of all marketing collateral that is posted is sent to incorrect addresses.
Removing ‘gone-away’ data is essential to maintaining data accuracy and meeting the GDPR data compliance requirements. Holding inaccurate data could constitute a technical breach of the Regulation and incur hefty financial penalties.
Some organisations rely solely on customers to notify of ‘gone-away’ status, but this strategy will not meet compliance requirements as it’s incomplete. Moreover, mailing to ‘gone-away’ data increases the potential risk of identity fraud as criminals intercept mail and use the documents to apply for products in the name of the ‘gone-away’ customer.
:Protect reduces GDPR risk and eliminates unnecessary spend to customers that have long moved on.