Estate Agency Marketing
Direct Mail is a proven way to earn 60x returns
Daniel | 4th Jun 2024

Unlocking the Potent Power of Direct Mail for Estate Agents

In the Estate Agency market, where every pound invested counts, the efficacy of marketing strategies can make or break an agency's success. Amidst the noise of digital marketing channels, one traditional method has stood the test of time and continues to yield remarkable returns for estate agents: Direct Mail.

On our platform, we've witnessed amazing returns for our clients who have embraced Direct Mail as a cornerstone of their marketing arsenal. The numbers speak volumes; for every pound they invest in our Direct Mail service, they are seeing an average £60 return in fees.

The secret to Direct Mail's continued success lies in its tangible impact and personalised touch. In an life filled with digital noise, a carefully crafted physical mail piece holds unparalleled attention-grabbing potential. It bypasses the digital clutter, commanding attention as it lands on the recipient's doormat. Moreover, by tailoring the content to resonate with the recipient's current needs, Direct Mail establishes a personal connection that builds trust.

Last quarters clients results who used Direct Mail campaigns 

The average fees earned by Estate Agents amounted to an impressive £56,000 based on a 1% selling fee. 

Our clients have successfully secured an average of 10 new clients each, further underscoring the impact of Direct Mail in driving tangible business growth.

Our Letting Agents achieved an average of 5 new landlords each with a return of £30 for every £1 spent based on a 10% management fee over 12 months.

The best return we saw was from one client who generated a whopping £224 for every £1 spent. 

What sets Direct Mail apart from its digital counterparts? 

The answer lies in its ability to bridge the gap between the virtual and physical space. In an increasingly digital world, a well-executed Direct Mail campaign offers a refreshing experience that resonates with recipients on a deeper level. From eye-catching designs to compelling copy, each element is crafted to captivate the audience and leave a lasting impression.

Furthermore, Direct Mail boasts unparalleled versatility, catering to a diverse array of marketing objectives. Whether it's generating leads, nurturing client relationships, or promoting brand awareness, Direct Mail offers a flexible platform that can be tailored to suit specific goals and target demographics. 

How to guarantee the best Direct Mail results? 

By leveraging data analytics and segmentation techniques, estate agents can pinpoint their ideal audience with precision, maximising the impact of their marketing efforts. The random send approach does not work well here, the key is the build the right audience and send them well timed material.

If you want to learn how we can help you create Direct Mail campaigns please get in touch.

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