Summer’s Coming: What Estate Agents Need to Watch Out For—and How to Stay Ahead

Every year, as the school holidays approach, estate agents face the same familiar challenge: the summer slowdown. Vendors pack their bags for holidays, viewings dry up, and the once-busy pipeline of prospects can begin to slow to a trickle. It’s a pattern that can sap momentum and make the quieter months feel like a wasted opportunity.

But what if this quiet period didn’t have to mean lost opportunities? What if, instead of waiting for September to pick up pace again, you could stay ahead of the curve and keep your agency’s momentum rolling?

Don’t Let Summer Stifle Your Success

The summer slowdown is real, but it doesn’t have to be insurmountable. July and August often see a dip in activity, with both agents and vendors taking time off. Scheduling viewings becomes more complicated, and listings that could have moved forward start to stagnate. Many agents fall into the trap of pausing their canvassing efforts, waiting for the market to return to normal. But this approach risks losing valuable ground just when competition is thinning out.

June Is Your Window of Opportunity

According to recent data, it takes an average of 194 days from instruction to completion for a property sale. If you want those year-end completions to land in your agency’s favour, you need to secure listings before July. June is the last full month to find new instructions and get deals moving. Vendors who plan to list after their summer holidays will already be choosing agents right now, and if you aren’t in front of them, your competitors will be.

Smart Agents Keep Canvassing Active

The most proactive agents understand this, and they’re already taking action. They’re keeping their canvassing efforts active through June and automating outreach throughout the summer. They’re using AI tools to identify motivated vendors and aged competitor listings that need a fresh approach. They’re crafting personalised, targeted letters that run on autopilot even when their teams take well-earned breaks. They’re also preparing nurture campaigns that will keep their names top of mind for autumn sellers.

Propalt: Your Partner for Summer Success

This is where Propalt steps in to help you win this summer. Our new Letter Editor makes it simple to create on-brand, impactful letters in just minutes. Our powerful 20:20 AI campaign finds vendors similar to your recent successful sales, giving you a clear edge in targeting. You can automate mailing schedules so that your outreach never stops, even when your team does. And with the ability to target competitor stock and reignite interest from hesitant sellers, Propalt gives you a distinct advantage when it matters most.

Act Now to Build Your Autumn Pipeline

The summer slowdown may be inevitable—but the damage it causes doesn’t have to be. By acting now and using smart automation, you can keep your pipeline full and position your agency for success, not just through the quieter months but into the busy autumn season and beyond. June is your moment to secure new instructions and build a strong future pipeline.