Propalt Blog

Dormant Marketing Strategy ...If you’re attending a valuation with one of these sellers, there’s a risk: you leave without an instruction, only a vague promise of “we’ll be in touch once we’ve found something.” Even if they’re sincere, you’re now in a follow-up loop. And meanwhile, another agent could win their trust, find their next home, and take the listing.

Direct mail works best when it’s consistent - but that doesn’t mean blasting the same message to everyone. The smartest agents use Lead Magnets on their canvassing letters to reveal who’s curious about moving, before they even pick up the phone.

As we approach the summer holidays and the annual exodus of homeowners to sunnier climates, one thing remains certain for estate agents: September matters.

During the summer, some listings stall. Some agents go on holiday. And some vendors get fed up. That’s where you come in. Here are six practical tips for improving your on-market canvassing strategy.

The Marketing Rule of 7 suggests that, on average, a customer needs to see a brand's message or interaction with it approximately seven times before they make a purchase or take action. This rule emphasises the importance of repeated exposure to build brand awareness and facilitate recognition.

Every year, as the school holidays approach, estate agents face the same familiar challenge: the summer slowdown. Vendors pack their bags for holidays, viewings dry up, and the once-busy pipeline of prospects can begin to slow to a trickle...