Propalt Blog

As we approach the summer holidays and the annual exodus of homeowners to sunnier climates, one thing remains certain for estate agents: September matters.

During the summer, some listings stall. Some agents go on holiday. And some vendors get fed up. That’s where you come in. Here are six practical tips for improving your on-market canvassing strategy.

The Marketing Rule of 7 suggests that, on average, a customer needs to see a brand's message or interaction with it approximately seven times before they make a purchase or take action. This rule emphasises the importance of repeated exposure to build brand awareness and facilitate recognition.

Every year, as the school holidays approach, estate agents face the same familiar challenge: the summer slowdown. Vendors pack their bags for holidays, viewings dry up, and the once-busy pipeline of prospects can begin to slow to a trickle...

This blog is for the agents who know canvassing works — but want to get better at it. The ones who are aware of the problem (low response rates), or aware there’s a solution (a better letter), but aren’t quite sure what that looks like yet.

The new Letter Template Editor gives you more flexibility and control over your direct mail campaigns, with real-time previews, dynamic content fields, and an intuitive drag-and-drop design interface.