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FEATURED: Estate Agency Marketing
Canvassing with Seller Reports: A Smarter Way to Win Instructions
When you think of market reports, your mind probably jumps to valuations - either as a way to gauge interest prior to an appointment or follow up after one. But what if we told you some agents are using these reports for something else entirely?
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How to create a seller report
After years of helping agents book more valuations, we’re now helping you win them. Here’s how to create your first Seller Report in Propalt.
Win the instruction - even when they’re not ready to sell
Dormant Marketing Strategy ...If you’re attending a valuation with one of these sellers, there’s a risk: you leave without an instruction, only a vague promise of “we’ll be in touch once we’ve found something.” Even if they’re sincere, you’re now in a follow-up loop. And meanwhile, another agent could win their trust, find their next home, and take the listing.
The One Thing That Never Stops Working
Direct mail works best when it’s consistent - but that doesn’t mean blasting the same message to everyone. The smartest agents use Lead Magnets on their canvassing letters to reveal who’s curious about moving, before they even pick up the phone.
Why Canvassing Now Matters – Preparing for September
As we approach the summer holidays and the annual exodus of homeowners to sunnier climates, one thing remains certain for estate agents: September matters.
Smart Letter-Dropping: A Guide to On-Market Canvassing for Estate and Letting Agents
During the summer, some listings stall. Some agents go on holiday. And some vendors get fed up. That’s where you come in. Here are six practical tips for improving your on-market canvassing strategy.
The Marketing Rule of 7—and What It Means for Estate Agent Canvassing
The Marketing Rule of 7 suggests that, on average, a customer needs to see a brand's message or interaction with it approximately seven times before they make a purchase or take action. This rule emphasises the importance of repeated exposure to build brand awareness and facilitate recognition.