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FEATURED: Estate Agency Marketing
The Importance of Canvassing in the Build-Up to Christmas
December often sees many agents down tools, especially when it comes to canvassing. But while the market may slow, it certainly doesn’t stop. Portal traffic surges on Boxing Day as homeowners start thinking ahead, and you want your agency to be the one they search for when Christmas is over. It’s also the season of conversation, family, friends, and neighbours catching up, swapping stories, and sharing plans. That makes it prime time for word-of-mouth referrals, but only if your agency is already top of mind. Remember, most potential vendors don’t abandon their moving plans over Christmas, they simply pause them.
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Are AI Property Search Optimisers safe? A Warning to Estate Agents
There’s a new buzz in the industry. Shiny new tools launching, promising to get your listings in front of AI platforms like Gemini, ChatGPT, and Copilot. The pitch is simple: markets are consumer driven and as the public turns to AI over traditional search engines, agents need to make sure their properties can still be found.
How Propalt Makes Preparing for a Valuation Even Easier
Heading out to a valuation? Propalt helps you get ahead, with rich local data, property history, and smart comparables all in one place.
Canvassing with Seller Reports: A Smarter Way to Win Instructions
When you think of market reports, your mind probably jumps to valuations - either as a way to gauge interest prior to an appointment or follow up after one. But what if we told you some agents are using these reports for something else entirely?
How to create a seller report
After years of helping agents book more valuations, we’re now helping you win them. Here’s how to create your first Seller Report in Propalt.
Win the instruction - even when they’re not ready to sell
Dormant Marketing Strategy ...If you’re attending a valuation with one of these sellers, there’s a risk: you leave without an instruction, only a vague promise of “we’ll be in touch once we’ve found something.” Even if they’re sincere, you’re now in a follow-up loop. And meanwhile, another agent could win their trust, find their next home, and take the listing.
The One Thing That Never Stops Working
Direct mail works best when it’s consistent - but that doesn’t mean blasting the same message to everyone. The smartest agents use Lead Magnets on their canvassing letters to reveal who’s curious about moving, before they even pick up the phone.