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FEATURED: Estate Agency Marketing
Smart Letter-Dropping: A Guide to On-Market Canvassing for Estate and Letting Agents
During the summer, some listings stall. Some agents go on holiday. And some vendors get fed up. That’s where you come in. Here are six practical tips for improving your on-market canvassing strategy.
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The Marketing Rule of 7—and What It Means for Estate Agent Canvassing
The Marketing Rule of 7 suggests that, on average, a customer needs to see a brand's message or interaction with it approximately seven times before they make a purchase or take action. This rule emphasises the importance of repeated exposure to build brand awareness and facilitate recognition.
Summer’s Coming: What Estate Agents Need to Watch Out For—and How to Stay Ahead
Every year, as the school holidays approach, estate agents face the same familiar challenge: the summer slowdown. Vendors pack their bags for holidays, viewings dry up, and the once-busy pipeline of prospects can begin to slow to a trickle...
How to Write a Great Letter (That Actually Gets Read)
This blog is for the agents who know canvassing works — but want to get better at it. The ones who are aware of the problem (low response rates), or aware there’s a solution (a better letter), but aren’t quite sure what that looks like yet.
Why Understanding Vendor Behaviour Is Crucial For Estate Agents
Unlock the potential of your estate agency by mastering vendor behaviour and transforming your marketing strategy.
How to create a 20:20 Direct Mail Campaign
Learn why and how to target your customers neighbours using our AI direct mail tools.
Direct Mail is a proven way to earn 60x returns
We are looking at the returns our Estate Agency clients are achieving this quarter using Direct Mail, and the results are incredible.