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FEATURED: Estate Agency Marketing
The Importance of Canvassing in the Build-Up to Christmas
December often sees many agents down tools, especially when it comes to canvassing. But while the market may slow, it certainly doesn’t stop. Portal traffic surges on Boxing Day as homeowners start thinking ahead, and you want your agency to be the one they search for when Christmas is over. It’s also the season of conversation, family, friends, and neighbours catching up, swapping stories, and sharing plans. That makes it prime time for word-of-mouth referrals, but only if your agency is already top of mind. Remember, most potential vendors don’t abandon their moving plans over Christmas, they simply pause them.
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Are AI Property Search Optimisers safe? A Warning to Estate Agents
There’s a new buzz in the industry. Shiny new tools launching, promising to get your listings in front of AI platforms like Gemini, ChatGPT, and Copilot. The pitch is simple: markets are consumer driven and as the public turns to AI over traditional search engines, agents need to make sure their properties can still be found.
Canvassing with Seller Reports: A Smarter Way to Win Instructions
When you think of market reports, your mind probably jumps to valuations - either as a way to gauge interest prior to an appointment or follow up after one. But what if we told you some agents are using these reports for something else entirely?
The One Thing That Never Stops Working
Direct mail works best when it’s consistent - but that doesn’t mean blasting the same message to everyone. The smartest agents use Lead Magnets on their canvassing letters to reveal who’s curious about moving, before they even pick up the phone.
Why Canvassing Now Matters – Preparing for September
As we approach the summer holidays and the annual exodus of homeowners to sunnier climates, one thing remains certain for estate agents: September matters.
Smart Letter-Dropping: A Guide to On-Market Canvassing for Estate and Letting Agents
During the summer, some listings stall. Some agents go on holiday. And some vendors get fed up. That’s where you come in. Here are six practical tips for improving your on-market canvassing strategy.
The Marketing Rule of 7—and What It Means for Estate Agent Canvassing
The Marketing Rule of 7 suggests that, on average, a customer needs to see a brand's message or interaction with it approximately seven times before they make a purchase or take action. This rule emphasises the importance of repeated exposure to build brand awareness and facilitate recognition.