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FEATURED: Estate Agency Marketing

Are AI Property Search Optimisers safe? A Warning to Estate Agents

There’s a new buzz in the industry. Shiny new tools launching, promising to get your listings in front of AI platforms like Gemini, ChatGPT, and Copilot. The pitch is simple: markets are consumer driven and as the public turns to AI over traditional search engines, agents need to make sure their properties can still be found.

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Estate Agency Marketing

Canvassing with Seller Reports: A Smarter Way to Win Instructions

When you think of market reports, your mind probably jumps to valuations - either as a way to gauge interest prior to an appointment or follow up after one. But what if we told you some agents are using these reports for something else entirely?

Estate Agency Marketing

The One Thing That Never Stops Working

Direct mail works best when it’s consistent - but that doesn’t mean blasting the same message to everyone. The smartest agents use Lead Magnets on their canvassing letters to reveal who’s curious about moving, before they even pick up the phone.

Estate Agency Marketing

Why Canvassing Now Matters – Preparing for September

As we approach the summer holidays and the annual exodus of homeowners to sunnier climates, one thing remains certain for estate agents: September matters.

Estate Agency Marketing

Smart Letter-Dropping: A Guide to On-Market Canvassing for Estate and Letting Agents

During the summer, some listings stall. Some agents go on holiday. And some vendors get fed up. That’s where you come in. Here are six practical tips for improving your on-market canvassing strategy.

Estate Agency Marketing

The Marketing Rule of 7—and What It Means for Estate Agent Canvassing

The Marketing Rule of 7 suggests that, on average, a customer needs to see a brand's message or interaction with it approximately seven times before they make a purchase or take action. This rule emphasises the importance of repeated exposure to build brand awareness and facilitate recognition.

Estate Agency Marketing

Summer’s Coming: What Estate Agents Need to Watch Out For—and How to Stay Ahead

Every year, as the school holidays approach, estate agents face the same familiar challenge: the summer slowdown. Vendors pack their bags for holidays, viewings dry up, and the once-busy pipeline of prospects can begin to slow to a trickle...