Heading out to a valuation? Propalt helps you get ahead, with rich local data, property history, and smart comparables all in one place.

Start with the Property

From the home screen or top search bar, type in the address of the property you’re about to value. The map will zoom in and display a side panel with key details about the property.

Here you’ll find:

• Listing history (labelled “Events”)
• Planning application history
• Ownership type and sale data

Propalt gives agents access to historic listing archives, making it easier to see how a property has been marketed before. You can look back at photos, pricing, and descriptions, even when the property’s been listed by different agents. It also shows key dates like price drops, fall-throughs, and when it was withdrawn, helping you get a better sense of how it performed and plan a smarter marketing strategy.

You can also click on neighbouring properties to explore local context that might influence your valuation, useful for getting a feel for the street and recent activity.

Dig Deeper Into the Data

Click on the property address in the side panel to open the full record. Here, you’ll now see:

• Average time to sell
• Asking price trends
• Price reductions
• Local vs national performance comparisons

On the right-hand side of the screen, the map populates with recent sales, active listings, and withdrawn properties, a fast way to begin comparing similar homes nearby.

We’ll go deeper on comparables in a moment, especially when building your Seller Report, but this alone can give you a strong read on the market before you arrive.

Build a Seller Report with Comparables That Back You Up

Once you’ve explored the property and the surrounding market, it’s time to generate a Propalt Seller Report.

While we cover the full report creation in another guide, here’s what to focus on when it comes to comparables.

You’ll be prompted to select up to six comparable properties. To get started, just click one of the six property slots, this opens your comparable selector popup.

We recommend:

• 3 recent or current listings (to reflect current market expectations)
• 3 historic sales on the same or nearby roads (to show growth over time)

This blend shows both the current price landscape and how values have shifted, ideal if you're building your report before seeing the property in person.

You can easily filter by For Sale or Sold properties within the selector. Once chosen, hit confirm.

Strengthen Your Valuation Story

After confirming your comparables, you’ll be prompted to update the AI-generated valuation summary.

If you’re short on time, you can keep the AI suggestion. But if you want to stand out from competitors, consider writing your own short explanation, especially if:

• You’re trying to justify a realistic price against overvalued competitor valuations
• You want to explain why these properties were selected
• You want to reinforce your experience, insight, and logic to the vendor

Remember: this report stays with the vendor, conversations will happen when you're no longer there. Use this space to guide those conversations in your favour.

You can also reference £/sqft comparisons, particularly when countering inflated valuations:

“Yes, number 12 sold for £40k more than the price I’m giving you, but it’s significantly larger, and modernised throughout.”

Price Smart, Win More

Data-backed valuations are your best defence against competitors who overvalue to win instructions. With 47% of properties requiring a price reduction in the first half of 2025, it’s never been more important to price correctly from the outset.

Propalt gives you the tools, now you can use them to win trust, justify your price, and secure the instruction.