Someone asked our app for three things an agent could tell a vendor in SA1. A few seconds later it came back with the numbers. 170 properties on the market, 133 already sales agreed, an average of 74 days to go under offer. It read the local market and turned it into something an agent could actually say in a living room. That used to mean half an hour with a spreadsheet. Now it takes one question, inside ChatGPT.

As of this week, Propalt is live in the ChatGPT app directory. If ChatGPT is already part of your working day, you can connect Propalt to it and ask about your patch in plain English. The answers come back from our live property data, not from whatever the model happened to find on the web.

Setting it up takes a couple of minutes. There is no demo to sit through and nothing to install. You connect Propalt once, then ask it whatever you would normally go digging for.

Why this matters when you're sat in front of a vendor

I have spent years on the buying and letting side of property, and I have signed off enough software budgets to know how much of it quietly goes to waste. So I judge a tool by one thing. Does it save me time at the moment I actually need it? Most don't. This does.

Take a valuation. You can ask for the local picture before you knock on the door, and walk in with sold comparables, asking prices against achieved prices, and a clear read on how long homes are really taking to sell. In that SA1 example, the median asking price was about £138,000 and the median sold price £140,000, with an 18.2% chance of a listing needing a reduction against a national figure of 14.7%. That is the difference between telling a vendor their price is ambitious and showing them why.

Prospecting works the same way. Ask which landlords own property in an outcode, or where stock is thin and owners might be ready to move. The job that used to swallow your morning happens while you finish your coffee.

And because it is a conversation, you can keep pulling the thread. Compare two postcodes. Ask what has changed since last quarter. Ask it to turn the figures into a line you could say to a nervous seller. You are not starting from scratch with every search.

You're not signing your data away

Here is the part I care about most, having rented plenty of software over the years. Most of the AI being sold to agents lives inside a CRM. You pay for it every month, and the day you leave you keep none of it. We built Propalt the other way round. It works inside ChatGPT today, alongside the CRM and tools you already run, and in whatever you move to next. The data is yours to use, and you are not tied to us to get value from it.

The return, in plain numbers

None of this is a pitch about potential. Agents using Propalt get back an average of £10.46 for every £1 they spend. The platform sits on more than a million property data points, refreshed daily, and firms like Hunters, Northwood and Your Move already run on it. We have spent years building data that is hard to find anywhere else, the landlord portfolios in particular, and this is the simplest it has ever been to get your hands on it.

So the next time a vendor asks why your number is your number, you can answer with the street rather than a shrug. Open ChatGPT, find Propalt in the app directory, and ask it something about the patch you know best. I would start with a question you think you already know the answer to, and see if it tells you something you didn't.

Not already a Propalt API client?

If you aren’t already using the Propalt API in your business then contact one of the team today and they will be happy to get you set up with a trial account.

Daniel Morgan, Co-founder, Propalt