Propalt Blog

How to win a valuation: prepare for the visit, know what vendors weigh, answer fee and price objections, follow up and track appraisal to instruction rate.

Direct mail works best when it’s consistent - but that doesn’t mean blasting the same message to everyone. The smartest agents use Lead Magnets on their canvassing letters to reveal who’s curious about moving, before they even pick up the phone.

As we approach the summer holidays and the annual exodus of homeowners to sunnier climates, one thing remains certain for estate agents: September matters.

How to canvass homes already on the market within the TPO code: which signals to use, when to write around sole agency terms, and what to say.

Where the rule of seven marketing idea came from, what the evidence says, and how estate agents should plan letter sequences that add a new fact each time.

Five ready-to-use estate agent canvassing letter templates, from just sold to valuation follow-up, plus the TPO and GDPR rules every letter must meet.